John has been a professional photographer for over 30 years and was co-founder of Positive Image (PI); Queensland's first photo library, in 1981. John developed an international network and his work was featured in virtually every country in the world. A brief stint spent building a glorious timber home from second hand materials was enough to propel John into a new direction which culminated in the publication of The Holiday Lifestyle Cookbook. This was a spectacular time in life where home and studio were located at Pincushion Caravan Park (now Cotton Tree Caravan Park) in Maroochydore on the Sunshine Coast. Over 10,000 books have been sold to date and the experience of self publishing has guided many others.

With the experience of designing many successful books for their authors, John expanded his talents to graphic design and loves being able to create stunning promotional material utilising his photography or images supplied, for his expanding cliental.

In recent years John has produced images for Kunara Organic Marketplace, Maquarie Countrywide, Caravan Industry Association Australia, Economic Society of Queensland, The Stayinnoosa Group, The Chef and I Seafood Cookbook, Birdgard, Aspire Property Management and Laudan Developments.

When time permits, John creates stock images for; an Australian based image library featuring a broad range of contemporary styles across many categories but with an emphasis on Australian content.